Why Email Marketing is King

In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media spending. According to eMarketer, this year U.S. companies are spending about $64 billion per year on TV, $34 billion on print ads, and $39 billion on Internet advertising. And how much are they are spending on email? For that, we have Forrester data: only about $1.5 billionaire.

Business Writing - What is the difference

Academic writing and business writing are two very different writing styles that people use whenever applicable. In as much as a lot of individuals still don’t know the differentiating characteristics between the two writing styles; the bigger problem is that most writers are not familiar when to write using academic writing style or even the business writing style.

BUSINESS WRITING - SOME MISTAKES YOU DON'T KNOW YOU MAKING

Business writing should always be clear, concise and to the point.  While it may be tempting to write long descriptions that emphasize your knowledge and skill, your reader just wants to understand the facts.  The business audience isn’t prepared to, nor should they have to, read the sorts of papers college professors require.

Financial literacy - important to kids’ future

Financial experts say establishing an allowance helps kids understand the natural order of money and the importance of a good work ethic: The way to get cash is to earn it.